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1 adapted marketing mix
марк. адаптированный комплекс маркетинга* (комплекс маркетинговых мероприятий, корректируемый в зависимости от особенностей каждого целевого рынка сбыта; обычно применяется в международной торговле) -
2 marketing mix
марк. комплекс маркетинга, маркетинг-микс (набор основных компонентов маркетингового воздействия, поддающихся контролю со стороны фирмы и используемых ею при продаже товара в стремлении вызвать желаемую ответную реакцию со стороны рынка; выделяют 4 основных компонента комплекса маркетинга: товар, цена, место распространения и методы стимулирования)See:adapted marketing mix, standardized marketing mix, trade marketing mix 1), four P's of marketing, megamarketing
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маркетинговая смесь: анализ собственно продукции, цен, схемы распространения и рекламы в увязке с текущими рыночными условиями и рыночной позицией компании.* * ** * *маркетинговый комплекс; структура маркетинга. . Словарь экономических терминов .* * *сочетание элементов маркетинга, отвечающее особенностям данного рынка-----контролируемые компанией факторы, которые могут повлиять на приобретение ее товаров потребителями. -
3 global marketing
Mktga marketing strategy used mainly by multinational companies to sell goods or services internationally. Global marketing requires that there is harmonization between the marketing policies for different countries and that the marketing mix for the different countries can be adapted to the local market conditions. Global marketing is sometimes used to refer to overseas expansion efforts through licensing, franchises, and joint ventures.
См. также в других словарях:
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